Mondays
E-commerce Restructure
UX/UI, Site Architecture, Shopify Integration
Monday’s product catalogue had grown significantly over time, making it increasingly difficult to navigate and understand. I restructured the website and shopping experience to create clarity, improve product discovery, and align the site with business goals which was a focus on online e-com.
Mystical, Analytic, Nurturing
We began developing her identity around three core attributes: Mystical, analytic, and nurturing. To create a clearer and more cohesive identity, I developed a flexible visual system that reflects Emily’s tone and can be applied consistently across touch points.
Aesthetic Contrast
To balance the playful, mystical shapes, I chose classic typefaces like Crimson and Inter. The warm color palette adds a welcoming feel, reinforcing the inclusive spirit of the brand while staying in the background to let the frequently changing promotional flyers take center stage.
Shape Kit
The system was designed to be modular and easy to use.
I created a shape kit that allows elements to be combined and reused, making the brand scalable and maintainable without ongoing design support.
UX/UI & Website Structure
Alongside the visual identity, I restructured the website to clearly communicate Emily’s services and guide users through her offering.
Services were categorized and reorganized, and the navigation was simplified to create a more intuitive experience.
Outcome
The result is a clearer, more structured website that communicates Emily’s services effectively and provides a flexible system she can continue to use and evolve - no design help needed.