Alongside client work, I teach and develop concepts focused on material and storytelling. Design with NYC Dogs - Parsons School of Design. Teaching concept exploring material, constraints, and visual storytelling. Deta - Campaign Concept. Art direction and concept for a digital advertising campaign. Founder of Deta - Knitwear brand exploring 3D structures and material innovation. Deta - Social Media Concept. “Book Recommendations” as a content system for brand storytelling.