Making all the moving parts of a business work together

Building from a community

With e.a.seawear, I founded a business rooted in a local community and its resources. The idea was to combine hand-crocheted and machine-knitted swimwear, using the latter to make the business more scalable while creating paid work for local seniors and a Turkish craft group in Berlin.

Turning an idea into a viable product

With DETA, I developed the crochet swimwear into 3D-printed knitted swimwear. A new production method that eliminated waste and the need to hold inventory. I brought together design, technology, production, and business to turn an idea into a working product. >> See 3D knitting

Connecting product, brand, marketing and business

Bringing different parts of a business together around one clear story. From product and art direction to social media, advertising, and the website. I used these connections to strengthen the brand and improve customer conversion. >> See influencers and customers present their favorite book