Rosarium World
Corporate Identity
Rosarium is a sustainable fashion line inspired by the artist’s garden. While not workwear in the traditional sense, it draws from the tension between beauty and resilience—much like the rose itself. Lindsey, the founder and a gardener, wanted her love of growing and harvesting plants to shine through not only in her clothing but also in her brand. I developed the logo, color palette, and illustrations to bring in a fresh, artsy gardening spirit.
Project Role: Developed logo, color palette and illlustrations.
Messy, Wild & Illustrative
Rosarium’s clothing features organic silhouettes with an edge. We wanted to capture the spirit of a gardener—where growing and maintaining a garden can be messy and wild—so a hand-drawn logo seemed to be the perfect fit.
The Harvest
The outline illustrations showcase a blend of vegetables, fruits, and flowers, reflecting the diversity of the garden’s harvest. The rose logo integrates naturally into this composition, becoming one plant within the larger world of Rosarium.
Contemporary gardening
We began with a classic garden green as the foundation and introduced bright accent colors to create contrast and bring a fresh, contemporary feel.
Eye catching image make you stop
Eye-catching imagery has the power to stop scrolling in its tracks. By layering colorful illustrations onto photos, they stand out in a crowded feed, sparking curiosity and encouraging viewers to pause and engage.
Can you differentiate plant leaves?
Hand-drawn brushstroke illustrations of plant leaves can be used in the journal section of the website to help tell stories about gardening or just as decorative elements.