Emily Brandt
Brand & Website Relaunch
Brand, UX/UI, Website Structure
Emily’s work spanned multiple formats of coaching, but her website didn’t clearly communicate what she offered. I worked across branding and UX/UI to bring structure, clarity, and consistency to her digital presence.
Mystical, Analytic, Nurturing
We began developing her identity around three core attributes: Mystical, analytic, and nurturing. To create a clearer and more cohesive identity, I developed a flexible visual system that reflects Emily’s tone and can be applied consistently across touch points.
Shape Kit
The system was designed to be modular and easy to use.
I created a shape kit that allows elements to be combined and reused, making the brand scalable and maintainable without ongoing design support.
UX/UI & Website Structure
Alongside the visual identity, I restructured the website to clearly communicate Emily’s services and guide users through her offering.
Services were categorized and reorganized, and the navigation was simplified to create a more intuitive experience.
Outcome
The result is a clearer, more structured website that communicates Emily’s services effectively and provides a flexible system she can continue to use and evolve - no design help needed.