Co-founder Eva Swoboda and I transformed our passion project, Itzi Bitzi, into the brand e.a.seawear—backed by the small business fund of Investitionsbank Berlin. Our mission was to create a unique blend of hand-crocheted and machine-knitted swimwear, combining the art of local craftsmanship with accessible fashion. The handcrafted pieces were made by Berlin’s senior community and a talented Turkish handcraft group. By giving these artisans meaningful work, we aimed to offer not just a side job, but a sense of purpose and belonging.

Project Role: Designed crocheted styles, developed crochet instructions, led crochet groups, build D2C and B2B business, crated brand strategy, developed visual brand identity, designed and implemented website.